Case Study
Case Study
SpellcasterFX x Quality Drugs
GROWTH MARKETING, PRODUCT LAUNCH SUPPORT + CUSTOMER ACQUISITION
SpellcasterFX x Quality Drugs
GROWTH MARKETING, PRODUCT LAUNCH SUPPORT + CUSTOMER ACQUISITION
We partnered with SpellcasterFX to develop and launch a powerful new campaign, blending storytelling, visual design, and influencer, customer, and dealer outreach to amplify their boutique pedal line.
Industry
Industry
Boutique Guitar Gear
Boutique Guitar Gear
SERVICES RENDERED
SERVICES RENDERED
Brand Marketing + Messaging
Website Design & Build
Email Marketing + Automation
Content Production (photo + video)
Launch + Campaign Strategy
Analytics & Reporting
Brand Marketing + Messaging
Website Design & Build
Email Marketing + Automation
Content Production (photo + video)
Launch + Campaign Strategy
Analytics & Reporting
The Challenge
The Challenge
SpellcasterFX was ready to relaunch their brand to the public. The co-founders had a storied product development history at household pedal brands like Catalinbread, Malekko and Kittycaster. They now had a line of incredible fuzz, overdrive and boost pedals, but had zero brand marketing infrastructure.
Their online presence was a placeholder, they weren’t capturing emails, and they had never run a campaign or sold via ecommerce. They needed a complete launch of their brand—all built to scale, all without burning any cash.
SpellcasterFX was ready to relaunch their brand to the public. The co-founders had a storied product development history at household pedal brands like Catalinbread, Malekko and Kittycaster. They now had a line of incredible fuzz, overdrive and boost pedals, but had zero brand marketing infrastructure.
Their online presence was a placeholder, they weren’t capturing emails, and they had never run a campaign or sold via ecommerce. They needed a complete launch of their brand—all built to scale, all without burning any cash.
Navigating gear-culture, we faced challenges in creating a message that balanced technical credibility with creative vision, while supporting their launch with visuals and strategy that resonate with gearheads and dealers alike.
SpellcasterFX was ready to relaunch their brand to the public. The co-founders had a storied product development history at household pedal brands like Catalinbread, Malekko and Kittycaster. They now had a line of incredible fuzz, overdrive and boost pedals, but had zero brand marketing infrastructure.
Their online presence was a placeholder, they weren’t capturing emails, and they had never run a campaign or sold via ecommerce. They needed a complete launch of their brand—all built to scale, all without burning any cash.
Navigating gear-culture, we faced challenges in creating a message that balanced technical credibility with creative vision, while supporting their launch with visuals and strategy that resonate with gearheads and dealers alike.
Navigating gear-culture, we faced challenges in creating a message that balanced technical credibility with creative vision, while supporting their launch with visuals and strategy that resonate with gearheads and dealers alike.
Our Approach
Our Approach
We built the entire ecosystem from scratch—rebranding the site with a distinct visual identity based on their pedal lineup, launching a fully refreshed ecommerce experience, and creating a complete email system with segmentation and automation. We also produced all product photography and a launch video entirely in-house, developed content and campaign rollouts for Instagram and email, and implemented analytics and tracking to measure real conversion performance. Every piece of this was done internally, with no external budget and zero paid ads.
We built the entire ecosystem from scratch—rebranding the site with a distinct visual identity based on their pedal lineup, launching a fully refreshed ecommerce experience, and creating a complete email system with segmentation and automation. We also produced all product photography and a launch video entirely in-house, developed content and campaign rollouts for Instagram and email, and implemented analytics and tracking to measure real conversion performance. Every piece of this was done internally, with no external budget and zero paid ads.
VIDEO
VIDEO
ADS
ADS
PRODUCT PHOTOGRAPHY
PRODUCT PHOTOGRAPHY
2X bump
2X bump
2X bump
in month-over-month web traffic
in month-over-month web traffic
200%
200%
200%
in website engagement
in website engagement
800%
800%
800%
increase in revenue-generating sales
"Quality Drugs has been instrumental in helping us truly realize our vision for this company. They offer structure, insight and ideas that have directly manifested in the growth of our business. In addition to all that, they are the COOLEST people on the planet. Expert communication, great work ethic and integrity are just a few of the qualities that make Quality Drugs the best marketing team out there."
"Quality Drugs has been instrumental in helping us truly realize our vision for this company. They offer structure, insight and ideas that have directly manifested in the growth of our business. In addition to all that, they are the COOLEST people on the planet. Expert communication, great work ethic and integrity are just a few of the qualities that make Quality Drugs the best marketing team out there."
Jean Mastaler, Co-founder at SpellcasterFX
