CREATIVE GROWTH MARKETING FOR GEAR BUILDERS.
CREATIVE GROWTH MARKETING FOR GEAR BUILDERS.
QUALITY DRUGS exists because music gear builders deserve a creative partner who actually understands them, not some corporate agency with jargon and templates.
QUALITY DRUGS exists because music gear builders deserve a creative partner who actually understands them, not some corporate agency with jargon and templates.
We stay small so we can stay sharp.
We stay focused so we can stay excellent.
We stay builder-native because that’s who we are.
We stay small so we can stay sharp.
We stay focused so we can stay excellent.
We stay builder-native because that’s who we are.
OUR MISSION
OUR MISSION
Help music gear builders reach the players, producers, and sound design obsessives who will love their gear. We do this through better storytelling, better launches, and better creative.
Help boutique builders reach the players who will love their gear. We do this through data-driven storytelling, winning launches, and performance creative.
OUR ORIGIN STORY
OUR ORIGIN STORY
We didn’t break into the gear world.
We grew up inside it.
We spent years on tour, rehearsing in dingy basements, sweating it out in dive bar kitchens, building growth programs for tech behemoths, combing forums, workshops, demo studios, and learning from our talented music gear builder friends.
We saw brilliant builders struggling with:
chaotic launches
scattered creative
story gaps
underperforming product pages
inconsistent demos
underutilized email lists
no time for marketing at all
So we built a studio engineered for that exact reality.
We didn’t break into the gear world.
We grew up inside it.
We spent years on tour, rehearsing in dingy basements, sweating it out in dive bar kitchens, building growth programs for tech behemoths, combing forums, workshops, demo studios, and learning from our talented music gear builder friends.
We saw brilliant builders struggling with:
chaotic launches
scattered creative
story gaps
underperforming product pages
inconsistent demos
underutilized email lists
no time for marketing at all
So we built a studio engineered for that exact reality.
BUILT FOR MUSIC GEAR BRANDS
BUILT FOR MUSIC GEAR BRANDS
BUILT FOR MUSIC GEAR BRANDS
We work with:
cable craftsmen
pickup winders
If the work is intentional and handcrafted, we’re aligned.
We work with:
cable craftsmen
pickup winders
If the work is intentional and handcrafted, we’re aligned.
OUR FIVE FLUENCY PILLARS
OUR FIVE FLUENCY PILLARS
GEAR FLUENT
We speak circuit design, topology, tone shaping, and engineering tradeoffs.
LAUNCH FLUENT
We know that boutique builders run on product drops, not marketing calendars.
BRAND FLUENT
We've spent decades studying and learning how to identify brand equity opportunities. Now we want to turn builder narratives into cultural assets.
COMMUNITY FLUENT
We participate in gear culture. We don’t broadcast at it. This equips us to help you build stronger communities around your products.
CONSUMER FLUENT
We build creative, growth marketing programs for direct-to-player purchasing behavior.
OUR PROCESS
OUR PROCESS
A system built for clarity, speed, and story.
Intake → Alignment
Creative Development
Review → Refine
Launch Support
Post-Launch Insights
A system built for clarity, speed, and story.
Intake → Alignment
Creative Development
Review → Refine
Launch Support
Post-Launch Insights
MEET THE TEAM
Zeke Rudick
Co-Founder
Head of Marketing & Strategy
Neuro-spicy songwriter, former music journalist, recovering corporate tech marketing guy, forever brand strategist. Has led creative for household names and disruptors alike, but narrowly escaped to help boutique brands build growth pathways that help scale the right way. Plays in too many rock bands alongside co-founder Shawn Steven.
INSTAGRAM | TIKTOK | EMAIL
Shawn Steven
Co-Founder
Technical Creative Director
Photographer, filmmaker, certified guitar tech, guitarist, sequencer fiend, and obsessive songwriter. Takes photos that make your products look like majestic Lords to be admired and shoots video like it’s the trailer for a movie you didn’t know you needed.
INSTAGRAM | TIKTOK | EMAIL
MEET THE TEAM
Zeke Rudick
Co-Founder
Head of Marketing & Strategy
Neuro-spicy songwriter, former music journalist, recovering corporate tech marketing guy, forever brand strategist. Has led creative for household names and disruptors alike, but narrowly escaped to help boutique brands build growth pathways that help scale the right way. Plays in too many rock bands alongside co-founder Shawn Steven.
INSTAGRAM | TIKTOK | EMAIL
Shawn Steven
Co-Founder
Technical Creative Director
Photographer, filmmaker, certified guitar tech, guitarist, sequencer fiend, and songwriter for The Hague. Takes photos that make your pedal look like a tiny deity and shoots video like it’s the trailer for a movie you didn’t know you needed.
INSTAGRAM | TIKTOK | EMAIL
MEET THE TEAM
Zeke Rudick
Co-Founder
Head of Marketing
Neuro-spicy songwriter, former music journalist, recovering corporate tech marketing guy, forever brand strategist. Has led creative for household names and disruptors alike, but narrowly escaped to help boutique brands build growth pathways that help scale the right way. Plays in too many rock bands alongside co-founder Shawn Steven.
INSTAGRAM | TIKTOK | EMAIL
Shawn Steven
Co-Founder
Technical Creative Director
Photographer, filmmaker, certified guitar tech, guitarist, sequencer fiend, and songwriter for The Hague. Takes photos that make your pedal look like a tiny deity and shoots video like it’s the trailer for a movie you didn’t know you needed.
INSTAGRAM | TIKTOK | EMAIL
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Insights, creative inspiration, and strategies for obsessive craft brands.
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Insights, creative inspiration, and strategies for obsessive craft brands.
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Insights, creative inspiration, and strategies for obsessive craft brands.