We're a small, two-man band with 50+ years of playing in bands, and years of experience creating growth content for brands all over the map — from software to active sports apparel and creative music gear brands.

We work solely work with music gear companies because we're obsessed with gear makers: pedal builders, amp makers, synth designers, small-batch guitar and bass manufacturers—who care more about craft than scale, and who want their brand to feel as intentional as the things they make.

Most agencies chase volume. We chase resonance.

We believe every great piece of gear begins long before someone plugs in a single cable. It begins with the world you build around it—the story, the tone, the look, the feel, the words that make someone stop scrolling and think: I want to hear that.